Founder and CEO

A full-time mad man with a perfectionist mindset. From Milan, his formation spans time in Hawaii and Costa Rica, education in London and Madrid. His attitude was shaped through exposure to demanding environments, foiling in open ocean, skiing in alpine conditions, and running marathons where endurance, friction, sun, and recovery are his lived realities. He approaches business with the same enthusiasm he applies to movement. Years of direct exposure created a clear standard. Products must perform reliably under stress, across different natural elements, and prolonged use. IO was born while living between cities and remote terrain, from a simple conviction: personal care tools should work wherever you are. He remains the brand’s first tester and user. Every product is validated through real use before it reaches others. IO’s Founder, ensuring IO stays faithful to its original intent: building tools that perform, endure, and support those in motion.

Creative Director

Achille Mauri is a director and photographer from Italy. With a family passion for mountaineering, it's amongst the outdoors that he finds constant inspiration. Nature is the muse of his long observations and its endless perfection, the protagonist of his photography. Now, his visual language is intertwined with the urban environment and highly influenced by the anthropological insights treasured during his immersive trips around the world. His visual work is not only manifested through two-dimensional forms, but it also comes to life during interactive cross media installations, enhancing all parties involved and facilitating their contribution to become tangible. Achille ensures IO’s visual language stays grounded in real environments and real use.